PowerPoint Presentation Part 1
Review both Milton Friedman’s “Traditional View of Business Responsibility” (p. 72) and Archie Carroll’s “Four
Responsibilities of Business” (p. 72-73) in the textbook, and develop an understanding of their ethical principles. You are
also welcome and encouraged to research them using outside sources. You are to compare the two theories and create a
PowerPoint presentation on your comparative study. Your PowerPoint presentation should include the following elements:
Slide 1: Title page
Slides 2-3: A summary of Milton Friedman’s main points
Slides 4-5: A summary of Archie Carroll’s main points
Slide 6: Which principles would you like implemented at your current place of work (or where you wish to work in
the future), and why?
Slides 7-8: Provide two detailed examples of organizations where you believe that Friedman’s theories are
Slides 9-10: Provide two detailed examples of organizations where you believe that Carroll’s theories are applied.
Slide 11: List of sources using APA guidelines
PowerPoint Presentation Part 2
Review the portion of Web Chapter A concerning new product innovation. You can access Web Chapter A at this web
address: http://www.pearsonhighered.com/wheelen/cases.html. Then select a new product that you have been introduced
to in the past 12 months. You are also welcome and encouraged to research this new product using outside sources. You
are to create a PowerPoint presentation about the marketing strategy for this relatively new product. Your PowerPoint
presentation should include the following elements:
Slide 1: Title page
Slide 2: Description of the new product
Slide 3: Explain which category of innovation is emphasized.
Slide 4: List what differentiates the product from the competition.
Slide 5: Describe the product’s target market and its demographics.
Slide 6: Describe the market size and potential product demand.
Slide 7: Explain in which stage of the product life cycle is the product.
Slide 8: Predict product demand in five years.
Slide 9: List of sources using APA guidelines